Most of the world’s coffee comes from developing countries, where it can make up to 80% of Gross National Product (GNP). These countries often lack things we Kiwis take for granted, like a minimum wage or universal schooling. The income farming families get for their coffee can make the difference between a hard but decent life, or grinding poverty.
But the price that coffee farmers get is controlled by the international open market, and is extremely changeable. Unscrupulous middlemen often take advantage of vulnerable farmers, further eroding the farmers’ profits.
We don’t want to put our money into an economy that takes advantage of the most vulnerable. That’s why we’re supporting the ethical trade movement and sourcing all our coffee from Fairtrade sources.